報告題目：Strategic Analysis of dual sourcing and dual channel with an unreliable alternative supplier
报 告 人：牛保庄 教授（华南理工大学）
報告摘要：In today’s increasingly interconnected world, co-opetition due to the introduction of dual sourcing (for alternative supplier) and dual channel (for alternative profit) has emerged as a new business practice among the high-tech firms. The boundaries between cooperation and competition have been becoming vague, where rivals engage in collaborative activities. This study develops an analytical model to investigate the dual sourcing decision of the original equipment manufacturer (OEM) in the presence of a competitive supplier (i.e. frenemy) as well as a non-competitive supplier who nevertheless suffers from unreliable production technology. We also investigate the competitive supplier’s dual channel decision if it prefers operating both component-selling business and self-branded business. Finally, we investigate the credibility of competitive supplier’s threat to stop supplying the components to OEM as a response of OEM’s engagement of a new supplier. We show that the termination of component-selling business by competitive supplier is a non-credible threat to prevent OEM seeking the alternative supplier.